In 2010, a group of passionate hoteliers formed the Missoula Tourism Business Improvement District (TBID) to enhance Missoula’s vibrant economic growth and promote local tourism. In partnership with Destination Missoula, this innovative funding source provides additional funds to recruit visitors, meetings, conferences and events to Missoula.
The funding mechanism for the Tourism Business Improvement District is a flat fee assessment (currently $2.00) per occupied room night at participating hotels. All TBID funds stay local and can only be used by the TBID for the promotion of tourism in Missoula. These funds enhance Missoula’s marketing and sales efforts, tourism and economic research, and provide grant opportunities to event organizers.
The TBID has worked hard to build a strong alliance in the Missoula tourism community. The collaborative efforts of the TBID board, Destination Missoula, and participating hotels have already proven successful. They have assisted in the solidification of both conventions and sporting events that have taken place in Missoula such as the USA Gymnastics Level 9 Western Championships for Women, Big Sky Film Festival, Montana Special Olympics State Summer Games, and Region V Power of One Conference. In the seven years since it’s inception in 2010, the Missoula TBID Grant Fund has awarded 54 events resulting in an economic impact of over $20 million dollars to the Missoula community.
The TBID is currently working with the Missoula International Airport and Missoula Economic Partnership to bring low-cost air carriers to Missoula. In 2014, they were successful at bringing Frontier Airlines air service that provides direct flights to and from Denver, CO. The TBID has allocated $150,000.00 plus an additional $50,000.00 a year towards a guarantee fund to encourage continued air service growth.
Tourism equals economic growth and vitality. The Tourism Business Improvement District is proud of our part in keeping our community strong!